Entrepreneurship = Selling Something! by Ojijo

(extracted from Sell Something: A Guide to Entrepreneurship Mindset & Business Systems. 2012. ISBN. 978-9966-123-03-9)

¥        Entrepreneurship = Selling Something!

Entrepreneurship is the art of finding profitable solutions to problems. Every successful entrepreneur, every successful businessperson, is the person who has been able to identify a problem and come up with a solution to it before somebody else did, and got paid for it. In entrepreneurship, money is the goal-the goal is to make money-and any action that moves me toward making money is entrepreneurial; and any action that takes me away from making money is non- entrepreneurial. This is the definition of a business,

‘selling things for profit.’

Indeed, ‘the only evil thing is a business that does not make profit’

Entrepreneurs are businesspeople. An entrepreneur is hence a businessperson.

A business is an activity that involves me selling a product and earning profit. The product can be either a good or service.

To the entrepreneur, ‘business is a lifestyle’.

The entrepreneur tells herself:  ‘the money I want is in someone’s pocket, so I need to determine what value I will offer to obtain the money; in other words, ‘what will I sell?’.’

What then differentiates entrepreneurs from other people is the ability to identify opportunities.

The ultimate goal of actualizing my idea is to make money while at it. Hence, entrepreneurs are amongst the wealthiest persons in the world today. There are eight ways of acquiring money. I can inherit (relations); beg (relations, etc); borrow it (relations, etc); steal it (God forbid); win it (competition); marry into it; sell my skill, effort & time-S.E.T. (Staff, self-employed); or create a money making machine (investment or entrepreneurship (big-business)).

Entrepreneurship, that is, selling something, is one of the ways of acquiring money. Entrepreneurship is about making money. Entrepreneurship is about profit. When I have positive, money making thoughts, I will start thinking like an entrepreneur, I will develop, as Rockefeller said,

‘the art of finding profitable solutions to problems’. 

Posted by Ojijo-Principal Partner, LawPronto (www.lawpronto.com); Joint MD, allpublicspeakers (www.allpublicspeakers.com); owner www.achibela.com, priceapp, www.luopedia.com, www.ajuoga.com- author of 29 books, performance poet, armature pianist, ICT and law firm management lawyer, public speaker on investment clubs, financial literacy and personal branding; and business systems consultant on business profiles, strategic plans, investment plans, financial projections, and marketing plans. ojijo@allpublicspeakers.com; +256 776 100059.