Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers

Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers

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The way people see, hear and interact with you defines their experience. Your personal brand needs to be uniform, specific and genuine. Recognition comes from the predictability one expects when seeing or hearing what represents the brand. Have you ever gone to a doctor whose waiting room was dirty, filled with out of date reading material, with an office staff who were less than welcoming – and had second thoughts about staying for the appointment? Image is everything, but image is not just visual. It’s a total experience.

Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?

If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.

Your package is seen, heard and felt. Wrap it up by making it  an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.



(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,

ojijo@allpublicspeakers.com

This email address is being protected from spambots. You need JavaScript enabled to view it.

)