Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers
The way people see, hear and interact with you defines their experience. Your personal brand needs to be uniform, specific and genuine. Recognition comes from the predictability one expects when seeing or hearing what represents the brand. Have you ever gone to a doctor whose waiting room was dirty, filled with out of date reading material, with an office staff who were less than welcoming – and had second thoughts about staying for the appointment? Image is everything, but image is not just visual. It’s a total experience.
Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?
If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.
Your package is seen, heard and felt. Wrap it up by making it an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.
(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,
ojijo@allpublicspeakers.com
)
Tuesday, February 25, 2014
Thursday, February 20, 2014
Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers
Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers
The way people see, hear and interact with you defines their experience. Your personal brand needs to be uniform, specific and genuine. Recognition comes from the predictability one expects when seeing or hearing what represents the brand. Have you ever gone to a doctor whose waiting room was dirty, filled with out of date reading material, with an office staff who were less than welcoming – and had second thoughts about staying for the appointment? Image is everything, but image is not just visual. It’s a total experience.
Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?
If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.
Your package is seen, heard and felt. Wrap it up by making it an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.
(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,
ojijo@allpublicspeakers.com
)
The way people see, hear and interact with you defines their experience. Your personal brand needs to be uniform, specific and genuine. Recognition comes from the predictability one expects when seeing or hearing what represents the brand. Have you ever gone to a doctor whose waiting room was dirty, filled with out of date reading material, with an office staff who were less than welcoming – and had second thoughts about staying for the appointment? Image is everything, but image is not just visual. It’s a total experience.
Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?
If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.
Your package is seen, heard and felt. Wrap it up by making it an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.
(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,
ojijo@allpublicspeakers.com
)
Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers
Personal Branding for Public Speakers. by Ojijo Ogillo - Allpublicspeakers
The way people see, hear and interact with you defines their experience. Your personal brand needs to be uniform, specific and genuine. Recognition comes from the predictability one expects when seeing or hearing what represents the brand. Have you ever gone to a doctor whose waiting room was dirty, filled with out of date reading material, with an office staff who were less than welcoming – and had second thoughts about staying for the appointment? Image is everything, but image is not just visual. It’s a total experience.
Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?
If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.
Your package is seen, heard and felt. Wrap it up by making it an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.
(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,
ojijo@allpublicspeakers.com
)
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Even if your brand has a distinct logo and tag line, you have to be deliberate about how you want to relationally be known. Apple wanted to be known as the technology anyone could use. Disney for a clean, amazing family environment and Zappos for giving back. It’s all about the package and the experience. Personal branding is the experience you give to everyone who comes in contact with your product, your service, your message and YOU! Decide what type of relational experience you want to create. Do you want to promote ease of doing business, contact accessibility, generosity, reciprocal relationships, superior performance? What makes your interaction memorable?
If you want someone to truly experience what you have to offer, you need to appeal to all of their senses. While you may be recognized for a logo, trademark or statement about your brand, how effectively you brand your complete “package” is what will sustain your growth. If you have one aspect of branding down, say maybe your slogan, determine what visual and what behavior represent it best. I use “cause action” as a slogan but would hardly be believable if half of my audience was asleep when I finished speaking. Nobody is going to believe a slogan that doesn’t work with the rest of my package. That’s not only confusing to the sensory experience, it’s damaging to brand recognition.
Your package is seen, heard and felt. Wrap it up by making it an appealing, apparent and approachable experience. Play around with what works best for you to catch the eyes, ears and hearts of those you want to make loyal fans.
(Ojijo is an author of 31 books, lawyer, strategic planning consultant, public speaking coach and speaker on personal branding and financial literacy. +256 776100059,
ojijo@allpublicspeakers.com
)
Wednesday, February 19, 2014
Top Teachers (Personal Branding for Teachers) - Allpublicspeakers
Top Teachers (Personal Branding for Teachers) - Allpublicspeakers
allpublicspeakers.com 
|
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allpublicspeakers.com Top Teachers (Personal Branding for Teachers)
“Become Better, Achieve More”
On Personal Development
ð
What Are The
Five (5) Qualities Every Employer Wants?
What Are The
Five (5) Qualities Every Employer Wants?
ð
How Do I
Become an Effective Public Speaker?
How Do I
Become an Effective Public Speaker?
ð
How Do I
Write Vitae (CV)?
How Do I
Write Vitae (CV)?
ð
What Should
Be In My Branding Toolkit?
What Should
Be In My Branding Toolkit?
ð
How Do I
Cultivate The Greatest Skill-The Skill of Positive Attitude?
How Do I
Cultivate The Greatest Skill-The Skill of Positive Attitude?
ð
How Do I
Enhance My Networks? (Network =Networth)
How Do I
Enhance My Networks? (Network =Networth)
ð
Skill
Development (Job Skill)
Skill
Development (Job Skill)
ð
People Skills
Development
People Skills
Development
ð
6 (six) Ways
to Brand Myself (Develop my Skill)!
6 (six) Ways
to Brand Myself (Develop my Skill)!
ð
Packaging My
Skills! (Personal Branding)
Packaging My
Skills! (Personal Branding)
ð
Marketing,
Sales & Customer Retention
Marketing,
Sales & Customer Retention
ð
Effectiveness (Time),
Effectiveness (Time),
ð
Efficiency (Performance),
Efficiency (Performance),
ð
Career Goal
Setting,
Career Goal
Setting,
ð
Image
(Personal Branding, Public Relations, Corporate Communication & Corporate
Branding)
Image
(Personal Branding, Public Relations, Corporate Communication & Corporate
Branding)
On Promoting Academic Excellence
ð
What is
Talent?
What is
Talent?
ð
The Three
Types of Talent (Sport Talents, Art Talent, Academic Talent)
The Three
Types of Talent (Sport Talents, Art Talent, Academic Talent)
ð
How to
Identify Talent & Develop Student Talent!
How to
Identify Talent & Develop Student Talent!
ð
Promoting
Student Leadership
Promoting
Student Leadership
On Teacher Financial Literacy
ð
Retirement
Planning
Retirement
Planning
ð
Money
Mindset
Money
Mindset
ð
How Can I
Attract More Money? (Setting &
Achieving Financial Targets)
How Can I
Attract More Money? (Setting &
Achieving Financial Targets)
ð
How Do I
Insure Myself Against The (5) Five (Financial) Emergencies?
How Do I
Insure Myself Against The (5) Five (Financial) Emergencies?
MCs. Comedians.
Trainers of Trainers. Key Note Speakers. Celebrity. Inspirational. Women.
Financial Literacy. Entrepreneurship. Leadership Speakers.
Trainers of Trainers. Key Note Speakers. Celebrity. Inspirational. Women.
Financial Literacy. Entrepreneurship. Leadership Speakers.
Tirupati
Mazima Mall. Nsambya, Ggaba-Road, Plot 2530, P. O. Box 34416. Tel: +256 41
4696004/31 251 7908
Mazima Mall. Nsambya, Ggaba-Road, Plot 2530, P. O. Box 34416. Tel: +256 41
4696004/31 251 7908
Mob:
0776 100059/ 0701100059/ 0702969467/ 0775 403970/ 0702 278123/0700 405314
0776 100059/ 0701100059/ 0702969467/ 0775 403970/ 0702 278123/0700 405314
Monday, February 17, 2014
eat Rich, keep FIT. Basic Foods and Execrises fo Healthy Living. By Ojijo. ISBN.978-9966-123-34-3
Preface!
We suffer so
much with diseases, complications, and disorders, when the one, affordable
source of treatment, and prevention of diseases is freely available to us
everyday, food. This book will advise
me on what foods to eat, and which ones not to eat, in order to cure, and or
avoid various diseases.
It was
said first and best in the 4th century BC by the Father of Medicine,
Imhotep:
‘Let food be thy medicine and medicine be thy
food.’
It is just as true today as it was then! So
before I even think about that next fad diet I heard about on TV or go back to
the doctor asking for this and that, I will take note of what I am feeding
myself. When I really understand why the right food is not just good for me,
but also that it is the best medicine, my life will change. Indeed, for most
diseases, including cancer and HIV/AIDS,
‘Food is the first medicine -- and often the only medicine.’ The Luo of
Kenya say,
‘cheimo yath’
meaning
food is medicine.
Indeed,
the main cause of disease, and the main cure
for disease, is food.
No one needs to tell me the importance of eating
right. I know that sugar, fried, fatty, white flour, and processed foods
provide little or no nutritional value, and are not healthy. We
truly ‘are what we eat.’ Food is not only the fuels that give us energy
and provides nutrition, but can actually help to prevent disease.
The following list takes into account a
food's healing potency, practicality of consumption, availability, and proven
effectiveness. Although I have only listed few, there are plenty more out there
for me to discover.
So what should I eat?
About the Author
(Ojijo is a lawyer, author, poet, pianist, business coach, career mentor, public speaker, and strategic planning consultant:+256776100059: ojijo@allpublicspakers.com)
Cause Action: Ojijo's Public Speaking Handbook ISBN 978-9966-123-35-0
Every employer, whether in the church or
mosque; in the military or religion; in school or workplace; in the public or
private sphere; wants me to have certain qualities which will make me useful to
the workplace.
Apart from the specific job skill, the other
most important skill is effective
communication (public speaking, written and oral expression). This is a soft skills or transferable skills or management skills. It can be ‘transferred’ to all other
career opportunities, and jobs. Dale Carnegie, the great American writer and
lecturer and the developer of famous courses in self-improvement, salesmanship,
corporate training, public speaking and interpersonal skills wrote, ‘Financial success is due 15 percent to
professional knowledge and 85 percent to people skills.’ The ability to
communicate effectively is the foundation, wall and roof of people skills; of
influencing people.
Effective
communication is the foundation of successful relationships, both personally
and professionally. To communicate effectively, I can either speak or write,
and of the two, the spoken word is the most powerful. I want to read Talanta – Ojijo’s Guide to Identifying,
Developing and Selling My Talent and Career Skills, which has practical
exercises on interview skills, oral communication; written communication (letters, vitaes, and profiles).
In the
course of my personal and professional life, I will be speaking to groups of
people in a structured, deliberate manner intended to inform, influence, or
entertain the listeners. This is called public speaking. Public speaking
is a powerful tool, and many a politician have made their careers using
skillful delivery of speeches, including Abraham Lincoln, Adolf Hitler, Marcus
Garvey, Hugo Chavez, Barrack Obama and Fidel Castro, to name but a few.
However,
in public speaking, as in any form of communication, there are five (5) basic
elements to be effective, often expressed as,
‘’why’ am I saying
‘what’ to ‘whom’, ‘where’ and ‘how.’’
Public speaking is an art and a skill, and the more I
practice it, the more effective my communication becomes.
The Purpose of this book is to make me a better public speaker.
About the Author
(Ojijo is a lawyer, author, poet, pianist, business coach, career mentor, public speaker, and strategic planning consultant:+256776100059: ojijo@allpublicspakers.com)
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